Bilingual EN⇄FR Transcreation
Written twice, native both times — not translated once.
Who it’s for
You’re a brand operating (or about to operate) in both English and French, or you already have a translated site or campaign that reads stiff, robotic, or visibly ‘converted’ rather than written.
- Someone on your team or a customer has said your French copy “sounds translated” out loud.
- You’re launching in both markets at once and don’t want an English-first, French-second process.
- You’ve run copy through DeepL and had someone check it, and it’s still not quite landing.
What’s included
- 01 A copywriter and a native bilingual editor working the same brief at the same time — not a copywriter followed downstream by a separate translator
- 02 Idiom, tone and calls to action re-angled for each market’s actual buying psychology, not carried over word-for-word
- 03 A parity check (Foot stage) confirming both language versions carry equal persuasive weight, not just equal meaning
- 04 Delivery of both versions together, ready to publish in parallel
How this one runs
01
Mark
One brief, read by both the copywriter and the bilingual editor together — so neither language starts as “the real one” the other is converted from.
02
Mount
Structure agreed once; where the two markets genuinely need different emphasis or proof, that’s flagged here, not discovered mid-draft.
03
Stoop → Foot
Both versions drafted from the same outline, then the parity check: read both aloud, confirm neither reads like a shadow of the other.
Before
Découvrez la solution ultime pour tous vos besoins. Inscrivez-vous aujourd’hui et constatez la différence par vous-même ! (literal translation)
After
Un logiciel s’achète pour résoudre un problème précis, un mardi après-midi. Commencez par là. (transcreated)
Packages & price
Need a custom scope? Start a project →
2
revision rounds included on every package
Fixed turnaround, stated on every package before you buy
EN · FR
every project, both languages, one brief
1
business day response time on any enquiry
Full IP transfer to you on final payment
Frequently asked questions
Because machine or literal translation optimises for accuracy of meaning, and transcreation optimises for the same persuasive effect in a second language. That takes a copywriter’s judgement about what a reader in that market actually responds to, not a translator’s fidelity to the source sentence. Both have a place — this service is for the moment accuracy alone isn’t enough.
Neither, by design — both are drafted from the same brief and outline at the same time, so neither becomes the “original” the other is chasing.
Yes — send it during the Mark stage as a reference for tone and terminology already in use, but expect a genuine rewrite where the existing version reads stiff or literal, not a light polish.
