Brand Messaging & Content Strategy
A voice other writers can actually use — not a moodboard of adjectives.
Who it’s for
You’re mid-rebrand, mid-launch, or you’ve noticed every piece of content sounds like it came from a different person — because no one ever wrote the voice down.
- Every new freelancer, hire, or AI tool drifts a little further from your brand than the last one.
- You’ve tried a brand book before and nobody on the team actually opens it.
- You need rules by function — how this brand delivers bad news, what this brand never says — not a list of adjectives.
What’s included
- 01 A voice-and-tone reference built from function and principle, not stylistic tics
- 02 Do/don’t examples for real scenarios your team actually writes: emails, social captions, error messages, bad-news updates
- 03 A working document other writers can apply without you in the room
- 04 A version built to survive translation — because English-only wordplay collapses the moment it’s rendered in French
How this one runs
01
Mark
Audit of everything currently published, interviews with whoever’s closest to the brand, and identification of where the voice is already inconsistent.
02
Mount
The reference’s structure: which functions need rules (bad news, product launches, support replies), decided before any rule is written.
03
Stoop → Foot
Drafted as a working document, then tested against real scenarios and edited until the rules actually resolve them.
Before
Our brand voice is friendly, professional, innovative, and customer-centric.
After
When something breaks, we say what broke and what we’re doing about it — in that order. We don’t open with ‘we understand your frustration.’
Packages & price
Need a custom scope? Start a project →
2
revision rounds included on every package
Fixed turnaround, stated on every package before you buy
EN · FR
every project, both languages, one brief
1
business day response time on any enquiry
Full IP transfer to you on final payment
Frequently asked questions
Neither do we write one. The deliverable is scoped as a working reference with do/don’t examples for real scenarios — something a writer opens mid-task, not a design deck that sits in a drive.
It complements the visual guidelines rather than replacing them — this document covers voice and language specifically, the part most visual brand books leave thin.
Yes, by design — rules are written by function and principle rather than by English-only stylistic tics (a pun, a rhythm) that don’t survive translation. That’s what makes the guide usable by both your English and French writers.
