Email Marketing Copy
Sequences with a throughline — not five versions of the same pitch.
Who it’s for
You have a list, or you’re about to build one, and you need an automated sequence and/or an ongoing newsletter that doesn’t read like it came out of your ESP’s default template.
- Your welcome sequence is five emails that all make the same pitch, slightly reworded.
- You’ve never architected your emails as a sequence — each one gets written the week it sends.
- You need a newsletter retainer that doesn’t require you to write the brief every single month.
What’s included
- 01 A sequence architecture (5–12 emails) built at the Mount stage, before any single email is drafted
- 02 Subject line, preview text, and CTA copy specified per email
- 03 Platform-agnostic delivery — ready to paste into whatever ESP you already use
- 04 Bilingual list segmentation handled as one project, when scoped, not two drifting email programmes
How this one runs
01
Mark
What’s the list, what’s the trigger, what does each subscriber actually need to hear at each point in the sequence.
02
Mount
The sequence architected as a whole — what job each email does — before a single subject line is drafted.
03
Stoop → Foot
Drafted email by email against that architecture, then edited for throughline: does email 3 actually build on email 2, or just repeat it in different words.
Before
Don’t miss out! Our exclusive offer won’t last forever — act now and save big on your next purchase!
After
Subject: the part of onboarding people actually skip — Most people skip step 3. Here’s what happens if you don’t.
Packages & price
Need a custom scope? Start a project →
2
revision rounds included on every package
Fixed turnaround, stated on every package before you buy
EN · FR
every project, both languages, one brief
1
business day response time on any enquiry
Full IP transfer to you on final payment
Frequently asked questions
No — copy is delivered platform-agnostic, with subject line, preview text, and CTA specified per email, ready to paste into whatever you’re already running.
Yes — bilingual list segmentation is handled as one project when scoped upfront, so both sequences launch on the same architecture instead of the French version trailing behind.
Depends on the goal — a welcome sequence and a lifecycle set solve different problems. We’ll ask what your list actually needs during the Mark stage rather than defaulting to a package that doesn’t fit.
