Product & E-commerce Copy
Catalogue copy that scales — one formula, applied consistently.
Who it’s for
You’re an e-commerce brand or marketplace with a growing catalogue, and you need consistent, converting product copy at volume — not thin manufacturer specs, and not five different voices because five different people (or AI sessions) wrote different batches.
- Your product pages read like a spec sheet, or read like eight different writers touched them.
- You’re about to add 50+ SKUs and don’t have a system for keeping the copy consistent as you scale.
- You sell into both French and English markets from one product data set and need both versions to feel native, not translated.
What’s included
- 01 A documented title/spec/benefit formula, agreed before the batch starts
- 02 Product descriptions written in batches (25/60/up to 120 SKUs)
- 03 A reusable structure your in-house team can apply to future SKUs at no extra studio cost
- 04 Two market-ready copy sets — EN and FR — from one product data set, when scoped
How this one runs
01
Mark
Review of your product data, a sample of best- and worst-performing existing listings, and definition of the title/spec/benefit formula for this catalogue.
02
Mount
The formula tested against 3–5 representative SKUs before the full batch starts, so any adjustment happens early and cheaply.
03
Stoop → Foot
The batch drafted against the agreed formula, then a consistency edit across the whole set — because catalogue copy fails on drift, not on any single bad line.
Before
High-quality material. Durable design. Perfect for everyday use. Available in multiple colors and sizes.
After
The strap doesn’t stretch after week two, which is the actual complaint about every other bag in this category. That’s the one line worth leading with.
Packages & price
Need a custom scope? Start a project →
2
revision rounds included on every package
Fixed turnaround, stated on every package before you buy
EN · FR
every project, both languages, one brief
1
business day response time on any enquiry
Full IP transfer to you on final payment
Frequently asked questions
Batch pricing (25/60/120) means you can start with your highest-priority products and add more later, using the same documented formula so new batches don’t need a second briefing round.
Yes — the formula is delivered as a reusable reference, specifically so your team can apply it to new SKUs without repurchasing a redesign of the whole catalogue.
No — we work from your existing product data (specs, images, supplier notes). A sample of the physical product helps but isn’t required.
