Falcon Copywriting
Part of Brand Messaging & Content Strategy

Voice & tone guide — Brand Messaging & Content Strategy

For a brand that needs its voice written down properly — rules by function, with do/don’t examples for real scenarios your team writes every week.

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What’s included

  • Full voice-and-tone guide
  • Function-based rules (bad news, launches, support replies, etc.)
  • Do/don’t examples
  • 2 revision rounds

What’s not included

  • Does not include visual brand guidelines, logo/design work, or a brand-language system across every channel (see Flagship)

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Questions about this package

Neither do we write one. The deliverable is scoped as a working reference with do/don’t examples for real scenarios — something a writer opens mid-task, not a design deck that sits in a drive.

It complements the visual guidelines rather than replacing them — this document covers voice and language specifically, the part most visual brand books leave thin.

€3,400

ex. VAT

20 working days · 2 revision rounds

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